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Corona beer addresses name’s unfortunate similarity to deadly coronavirus

Corona beer
Giorgio Minguzzi / Flickr

On top of being a public health threat, the coronavirus has been disastrous for business, triggering massive, historic stock market losses.

However, Corona beer is not changing its approach amid the fear. You won't see any changes in Corona's advertising.

The beer's name is unfortunately very similar to the name of the deadly virus.

Constellation Brands, which brews the lager, said in a statement that customers "understand there is no link between the virus and our business."

Still, two recent surveys show the brand is suffering from the negative buzz around the virus.

5W Public Relations said that “38% of beer-drinking Americans would not buy Corona under any circumstances now.” Sixteen percent said they were confused about whether Corona beer is related to the coronavirus.

In another survey, YouGov says “purchase intent for the brand is at the lowest it’s been in two years, though the summer-y beverage which is closely associated with beach holidays does see substantial seasonal fluctuation.”

 The timing is bad too. Constellation is launching a new Corona-branded hard seltzer.

Promotion for the product has sparked criticism over a sponsored tweet that uses the phrase "Coming ashore soon."

CNN Newsource

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