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Jif settles debate with a GIF peanut butter jar

jif
CNN Newsource

It's a gif... For Jif.

The popular peanut butter brand is releasing a jar featuring the name spelled with a "g" instead of a "j."

It's a partnership with Giphy, the popular gif search engine.

The jar even defines "Gif" - animated, looping images. It also asserts that the word should be pronounced with a hard "g," not a soft one.

However, Steve Wilhite, the creator of the gif, has said it should be a soft "g."

Despite Wilhite's clarification, the debate still rages over how to pronounce the word.

"GIF" stands for graphics interchange format.

The limited-edition jars are on sale for $10 on Amazon.

CNN Newsource

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