CAPITAN, N.M. (AP) — There will be 75 candles on his birthday cake and Smokey Bear still hopes none of them start a forest fire.
The icon of the longest-running public service campaign in the U.S. is being honored with birthday parties around the country this week, a celebration that includes a social media campaign to share his safety message.
“My friends at the U.S. Forest Service and National Association of State Foresters are counting on #OnlyYou to send in your videos to celebrate my 75th birthday!” Smokey urges residents on his official Facebook page, operated by the agency and nonprofit group. “Take a video singing ‘Happy Birthday’ to me, your pal Smokey Bear and use the hashtag #SingForSmokey.”
Besides the social media campaign, the U.S. Forest Service and National Association of State Foresters are using voices of CBS “Late Night” host Stephen Colbert, Al Roker of NBC’s “Today Show” and comedian Jeff Foxworthy with an animated talking Smokey on online videos.