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Missing Types campaign launches to raise awareness of blood shortage

TUCSON – The American Red Cross and Banner University Medical Center are launching a campaign to raise awareness for people to donate blood.

The campaign is called “Missing Types,” which the letters A, B, and O will be disappearing from major brand logos and websites. The goal is to draw attention to the critical importance of blood donors for the main blood groups.

The executive director of the American Red Cross Southern Arizona chapter said that when blood types A, B and O are missing from hospital shelves it can impact or delay patient care.

“The goal now is to inspire new and former blood donors to donate this summer and become regular blood donors for patients in need for years to come,” said Courtney Slanaker.

Slanaker said that about three percent of the population gives blood and that doesn’t meet the demands.

If you would like to donate blood, click here.

Priscilla Casper

Priscilla Casper is an anchor and multi-skilled journalist for News 4 Tucson. She anchors weekdays at noon and 4 p.m.

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