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Sassy and safe! Local woman uses social media to create and sell self-defense keychains

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TUCSON (KVOA) – Did you pick up a pandemic hobby? Krysten Provencio did and she's creating and selling self-defense keychains. Her mission is to stay safe while also looking sassy.

"All of the stories I was seeing... they were walking to or from their car. Getting gas, sitting in their car after the grocery store and more," said Provencio.

Assault stories are what Krysten is talking about.

Krysten Provencio owner of Sassy and Safe.

So what'd she do?

Post-graduation from the University of Arizona, and during the pandemic, she picked up the hobby of creating self-defense keychains. But, they're not your normal keychain. They're what she calls…. "sassy."

"One thing that I don't want to do is use the fear that women have to make a profit. And, I never want to give that message," Provencio told News 4 Tucson.

Each keychain includes a kubaton stick, a loud alarm with flashlight, a defense whistle, a thing of Chapstick, a bottle opener, and of course... lip-gloss.

News 4 Tucson spoke to local self-defense expert Jenna Herder. She said that kubatons are a great idea for women to have on a keychain.

"Typically, the way that we hold them is in a hammer fist type of position. And, that way you can strike to either the face of the eyes to soft surfaces," said Herder.

Provencio has sold nearly sold 500 of these babies since she began to sell them back in August. And, she hasn't only sold them to Tucsonan's, but she's shipped them as far as Nashville.

"People are commenting within three seconds of each other," said Provencio.

And, if the demand continues, she only hopes to expand.

"Being a woman, I think is amazing and it's sad that we do have to take extra precautions. But, if we're going to do it... we're going to do it in style," Provencio added.

News 4 Tucson also spoke to the Tucson Police Department in regard to this matter. They said in a statement:

"We encourage people to be aware of their surroundings, travel in groups, park in well lit/traveled areas and ask an employee/security to escort or watch you as you leaving businesses. These are simple and easy ways to provide extra protection."

Sassy and Safe is all over social media. And, Provencio takes orders via those platforms. Visit her Facebook and Instagram pages.

To learn more about Jenna Herder's self-defense classes, visit

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Frankie McLister

Frankie McLister is the Multimedia Journalist for News 4 Tucson Today. His interest in storytelling began when he was young and loves telling those of Southern Arizona.

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