“Be Local, Buy Local” is a community initiative by News 4 Tucson to help heighten the awareness & importance of local retail businesses in Southern Arizona.  Through “Be Local, Buy Local”, News 4 Tucson will highlight how spending money at local retailers has a positive effect on our struggling local economy in a multitude of ways: More people at work, higher sales tax collections to support local infrastructure & improved quality of life.

By participating in the “Be Local, Buy Local” campaign, local retailers reinforce their commitment to the local community by connecting their brand to a high-profile, positive campaign with a target of strengthening their community.