NEW YORK (AP) — The Pantone Color Institute has chosen Living Coral as its 2019 color of the year.
Company vice president Laurie Pressman told The Associated Press ahead of Wednesday’s announcement that Living Coral has a saturated orange base with a golden undertone. She calls the color “convivial,” warm, welcoming, versatile and life-affirming. Last year’s pick was the vivacious Ultra Violet.
Pantone’s color experts scour the globe in search of color trends leading to its top choice. Living Coral is Pantone’s 20th color of the year.