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Sleep Matters

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Welcome to SleepMatters, “Sleep Apnea Management the Easy Way”

Dr. J.C. Goodwin is one of Arizona’s most experienced dental sleep medicine providers and has helped thousands of people breathe better when they sleep.

Sleep apnea is a common, but serious medical condition in which breathing obstructions during sleep prevent a person from maintaining adequate oxygen levels affecting the heart, brain and basically every organ system in our bodies.  Sleep apnea sufferers are at significant increased risk for heart attack, stroke, cardiac arrhythmia, diabetes, dementia, traffic accidents and more.  Heavy snoring is often a symptom which can affect the sleep partner’s quality of life as well.

A CPAP machine is the most commonly prescribed therapy for sleep apnea and is effective, but, very difficult for most people to use and compliance rates are shown to be less than 50%.  Unfortunately, sleep apnea patients are rarely offered any alternative therapy.

A custom made dental device is an effective, easier alternative therapy with compliance rates as high as 90%.  More than three quarters of our patients will experience significant improvement in sleep breathing and sleep quality.  The device looks similar to orthodontic retainers or ‘night guards’.  Don’t be fooled by mail-order devices which are ill-fitting and rarely helpful.

Dental sleep apnea devices are often covered by medical insurance and even Medicare and our in-house billing team can guide you through the process.  SleepMatters, LLC is a full time specialty practice devoted exclusively to providing a comfortable, effective alternative to the breathing machine.  This is sleep apnea management the easy way!

If you, or someone you love suffers from sleep breathing issues, call us for a complimentary consultation.  (520) 848-3889 or visit our website at

Dr. Goodwin holds Diplomate credentials from two dental sleep medicine academies and has offices in both Oro Valley and Prescott Valley.


Sleep apnea is a common, progressive disease, which affects a large segment of our population. According to the Institute of Medicine, nearly 70 million people in the United States, including children, suffer from chronic sleep disorders and approximately 20 million have Obstructive Sleep Apnea (OSA). Over 80% of these people are either undiagnosed or in denial. Sleep apnea impacts both women and men, although it is more common with men. It gets worse as we grow older…if you get a chance to grow older. The number of people with apnea increases with age and for people 65 and older, apnea affects as many as 65%!

Our Location

Sleep Matters

10134 N Oracle Rd, #170,
Oro Valley, AZ 85704




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